Our Story

Built from the comeback

Overcomer started with one belief: your setback is just the setup for your comeback.

The mission

Overcomer is two clothing lines and one coaching program with a single purpose — to remind you, every single day, that you are built to overcome.

Founder Larrell Cannon built this brand out of his own comeback. Every hoodie, every tee, every session is designed to be a reminder you can wear and a system you can live by.

SOBER Appeal and the Overcomer line carry the message. The Lucky Experience coaching program carries the method. Together, they help you keep moving forward.

Founded

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Overcomers

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Clothing lines

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Mission

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